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Outrageous and provocative, Alexandre Corrot builds his collections, like his campaigns, into authentic works of art. Beyond the constraints of traditional jewellery, the Djula spirit remains that of the young Parisian house spearheading the «Glam Rock» trend in its jewellery almost twenty years ago.
Thanks to a visionary personality, always ahead of his times, Alexandre Corrot, Djula’s designer and artistic director, revolutionized the jewellery sector by his creativity and his style. He broke the traditional jewellery codes by launching a glam-rock trend with, for instance, his « barbed wire » collection.
There is no coincidence if Alexandre Corrot is so found of the Art Nouveau, as it has been a profound conceptual and stylistic renewal of art in the 20’s. Sensitive and audacious, his obsession for sleek and graphic lines is expressed through all his collections. He played a part in releasing the jewellery sector from its rigidity, allowing it to become more urban.
Djula is an exception in the jewellery sector by its very large number of collections : more than twenty collections, some of which present twenty-eight different pieces of jewellery. Two or three new collections are being launched both summer and winter each year, inspired by new fashion and art trends.